through the city of Beloit the evening of August 12, 1930. 1930 ~ The Orange Line Bus debuts in Beloit 1930: ORANGE LINE BUSES BEGIN SERVICE IN BELOIT Wisconsin, Power & Light had learned the value of advertising and slogans and asked the employees to submit ideas of what a suitable nickname for the bus line would be. The employees decided on the name the Orange Line Buses, since the new buses had an orange stripe that wrapped around them. Then on August 13, 1930, eight type W Yellow Coaches began to run as public transportation for the city of Beloit. 1942 ~ Red, White and Blue Victory Buses run in Beloit. When the buses began in Beloit they would run two temporary routes know as the Loop Line. This line was the same route the street cars had been taking since 1907. This happened to be a little more efficient with the buses, allowing a 15 minute headway and 20 minutes when not peak hours. A few months later the temporary routes were replaced with two new lines that connected the east an